Instructor

Greg King is a seasoned business broker with over a decade of experience helping entrepreneurs buy and sell businesses across South Africa. Since 2014, he has successfully facilitated the sale of hundreds of businesses and guided thousands of buyers in their search for the right opportunity.
Greg’s expertise has earned him industry recognition, including Deal of the Year and Broker of the Year awards. Over the years, he has assisted buyers in securing innovative funding solutions, including 110% government-backed financing and vendor loans structured directly with sellers.
Having witnessed both the pitfalls of poorly prepared transactions and the successes of well-structured deals, Greg understands what truly makes a business acquisition succeed. He has seen unprepared buyers lose opportunities — and savvy buyers negotiate incredible deals, even turning around underperforming businesses in just months.
This unique perspective, combined with his experience advising sellers on correctly valuing and preparing their businesses, forms the foundation of his How to Buy a Business course. Designed for employees aspiring to own their first business and entrepreneurs seeking their next acquisition, the course equips students with the knowledge and tools to confidently evaluate opportunities, negotiate smartly, and build wealth through business ownership.